Zuckerberg bans political advertising with AI on Facebook and Instagram
Facebook creator Mark Zuckerberg has banned political campaigns and advertisers in other regulated industries from using his new generative AI advertising products. This was revealed this week by a spokesperson for Meta, the parent company, who warned that these tools, for example, could even accelerate the dangerous spread of misinformation about the elections .
The Facebook company publicly revealed the decision through its help center earlier this week, after the first publications appeared about the possibility that the company would end up establishing this ban. Their advertising standards prohibit ads with content that has been debunked by the company's fact-checking partners , but so far they don't have specific rules about generative AI that they're starting to test on their networks.
or those related to health, pharmaceuticals and services financial institutions , are not currently authorized to use these AI functions," the company said in a note attached to several pages, in which it specifically explains how the tools work.
ADVERTISERS RUNNING QUALIFIED CAMPAIGNS SUCH AS ADS FOR HOUSING, EMPLOYMENT, CREDIT, SOCIAL ISSUES, ELECTIONS OR POLITICS, OR THOSE RELATED TO HEALTH, PHARMACEUTICALS AND FINANCIAL SERVICES, ARE NOT AUTHORIZED TO USE AI
in regulated sectors," specified the Meta representative.
The company's policy update comes a month after the parent company of Facebook and Instagram, the world's second-largest digital ad platform , announced it was beginning to expand advertisers' access to AI-based advertising tools. that can instantly create backgrounds, image adjustments, and ad text variations in response to simple text instructions.
These tools were initially only made available to a small group of advertisers starting last spring. The company then stated that they intended to give access to these tools to all advertisers in the world starting in 2024 .
FACEBOOK JOINS GOOGLE AND TIKTOK
In recent months, Meta and other technology companies have rushed to launch advertising products and virtual assistants based on generative AI, in response to the frenzy that has arisen since OpenAI's ChatGPT burst into the world last year , capable of offering similar written responses. to the humans to questions and other requests.
So far, the companies have provided little information about the security safeguards they plan to impose on those systems, making Facebook managers' decision on political ads one of the most important AI policy decisions in the industry to come to light. the light to date.
Alphabet's Google, the largest digital advertising company , last week announced the launch of similar generative AI ad tools for image personalization. A Google spokesperson has acknowledged that the company plans to keep politics out of its products , by blocking a list of "political keywords" from being used as suggestions.
GOOGLE HAS ACKNOWLEDGED THAT IT PLANS TO KEEP POLITICS OUT OF ITS PRODUCTS, BY BLOCKING A LIST OF "POLITICAL KEYWORDS" FROM BEING USED AS SUGGESTIONS.
TikTok bans political ads , while Snapchat blocks them in its AI chatbot. Snapchat also uses human review to fact-check all political ads, including investigating misleading use of AI.
For its part, the technology multinational Microsoft , the largest investor in Open AI, the company that created Chat GPT, has just offered to help politicians combat deepfakes and fake news generated through generative AI.
Already last month, Meta's chief policy officer, Nick Clegg , stated that the use of generative AI in political advertising was "clearly an area where we need to update our standards."
Ahead of a recent summit on AI security in the UK, Clegg already stated that governments and tech companies , alike, must prepare for the technology to be used to interfere in the next election as early as 2024. , (to begin with, the American ones), and asked to focus especially on content related to the elections "that moves from one platform to another."
0 Comments