Black Shopping: live online purchases with discounts of up to 80% on Black Friday
On November 24, the first multi-brand live shopping will be held, with companies such as Xiaomi, Honor or Braun.
Buy live and direct. This concept, which may remind you of the traditional teleshopping, when if you liked a product you picked up the phone to get the offer instantly, has been operating on the Internet for some time under a more attractive name than in the past, live shopping.
Until now, this format, which allows access to products online during a show of a certain duration, was focused on a single brand, from which different items could be purchased. But this Black Friday the first global live shopping will be held with several brands at the same time.
Señor Mono, Spanish audiovisual production company, Marketing4Ecommerce, specialists in electronic commerce and Vtex, technological partner, have organized this event with the aim of bringing together several brands from different sectors and allowing customers to access offers of up to 80% on the occasion of the Black Friday in an almost personalized sale. "You are offered the option of knowing in a simple and visual way the benefits associated with a product without having to leave your sofa. It is as if the store salesperson came to your house instead of you moving there. What's more "If the client has questions, they can ask them directly so they can be answered in real time," says Valentín Hernández, CMO & Business Development Director at Señor Mono.
The so-called Black Shopping will last two hours (from 5:00 p.m.) and will feature brands such as Xiaomi, Braun, Conforama, Honor or MM93 , the project of Marc Márquez. It will be presented by Carolina Iglesias and Cesc Escolá, accompanied by other influencers. In addition, they will leave the sales channel open with the same offers for 15 days for three reasons: to allow a period of reflection for the user once they have seen the live, to help brands ensure that there is not a large drop in sales between Black Friday and the Christmas campaign and, finally, make it coincide with the payroll income.
"Let's think about the power of several top-level brands pushing the initiative with their social networks and databases. We are talking about millions of customers between all of them who, added to an adaptation to new social times with activations through influencers and a media and press plan in line with the products we are going to sell, become the perfect activation. In addition, the format is a pioneering project not only in Spain but throughout the world ," says Hernández.
The forecasts they have are high. They estimate to exceed 5 million potential clients. In addition, they hope to break the barrier of 100,000 visits and want to achieve conversion ratios greater than 2.5%, with peaks of 5% for star products with significant discounts.
On the brand side, companies are also optimistic . "Being part of a multi-brand event for the first time helps us position ourselves in the minds of our users as a premium brand with a large portfolio of devices in a direct and powerful way compared to other brands in a period as important as Black Friday. ", they say from Xiaomi.
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